What to Do in Alicante in 4 Hours

Arriving in Alicante by cruise ship and wondering if it’s worth stepping off the boat? The answer is yes—absolutely.

Even with just a few hours in Alicante, you can experience the essence of this vibrant Mediterranean city. With its compact size, rich history, local flavors, and sun-drenched charm, Alicante is the perfect destination for a short yet fulfilling.

This is your essential guide for making the most of a 4-hour stop in Alicante, especially tailored for cruise passengers looking to explore the city efficiently, comfortably, and authentically.

1. Stroll Along the Explanada de España

Start your adventure with a stroll down Alicante’s most famous promenade: the Explanada de España. This beautiful palm-lined boulevard, paved with over 7 million red, white, and black marble tiles, creates a wave-like pattern that mirrors the sparkling Mediterranean Sea. The Explanada is the perfect place to walk, relax, and soak up the seaside vibe, making it a must-see on any private tour in Alicante.

As you wander along the mosaic floor that looks like gentle waves, admire the four rows of towering palm trees and enjoy breathtaking views of the sea. Be sure to check out the Casa Carbonell, a stunning modernist building, or catch an open-air concert at the Auditorio La Concha.

The promenade is also full of shops, restaurants, and cozy bars, perfect for a coffee, a bite to eat, or just people-watching. Many private tours in Alicante start here, giving you the ideal first taste of the city’s charm and the relaxed Mediterranean lifestyle.

Don't forget to take a photo on the typical wooden chairs you'll find in the middle of the promenade. This is something truly authentic

2. Santa Bárbara Castle: History and Panoramic Views

From the Explanada, make your way to Santa Bárbara Castle, perched high on Mount Benacantil. You can walk up through charming old streets or take the convenient elevator located right in front of Postiguet Beach—just 10 minutes later, you’ll be standing at one of the best viewpoints in the entire Costa Blanca.

Dating back to Moorish times, the castle was rebuilt in the 16th century under King Philip II. A local guide in Alicante will bring its history to life, showing you the ancient stone walls, watchtowers, and panoramic spots that overlook the old town, marina, beaches, and distant mountains.

The best place to enjoy the sunset in Alicante

3. Santa Cruz Neighborhood: Colorful and Authentic

After exploring Santa Bárbara Castle, make your way down into the Santa Cruz quarter, one of the most picturesque and charming parts of Alicante. This hidden gem is often overlooked by standard group tours, making it a perfect stop on a local tour in Alicante. With its narrow, winding streets, vibrant flowerpots, and colorful façades, Santa Cruz truly captures the soul of the city.

The area feels like a peaceful village tucked within the urban center, and strolling through it gives you an intimate glimpse of daily life in Alicante.

On a private tour in Alicante, a knowledgeable local guide will lead you to the most enchanting spots while sharing the origin and essence of this special neighborhood. The best tours ensure you not only admire its beauty but also fully experience its history, culture, and unique atmosphere—plus plenty of opportunities for unforgettable photos

4. Alicante Central Market: Mediterranean Flavors

Next, head to the Alicante Central Market, the largest market in square meters built in the Valencian modernist style. This stunning early 20th-century building is where locals shop for the freshest Mediterranean produce, seafood, meats, artisan products, and regional specialties like Alicante’s salted fish and cured goods.

Walking through the market is a feast for the senses: the bright colors of fresh fruits and vegetables, the aroma of herbs and spices, and the tempting flavors of local delicacies. Don’t miss trying coca de verduras, slices of rich jamón ibérico, flavorful chorizo, and the famous Alicante olives. For a real taste of the region, pair them with local wines or sample the area’s traditional salazones.

A visit here is the perfect way to connect with Alicante’s culinary culture and discover authentic flavors, whether you’re on a private tour in Alicante or exploring at your own pace.

5. Try a Traditional Alicante-Style Rice Dish

Alicante’s real culinary crown jewel? Its rice dishes—and they’re so much more than just paella! From arroz a banda (rice cooked in a flavorful seafood broth) to arroz al horno (baked rice with sausage and chickpeas), there’s something for every taste.

Here’s a little insider tip from your local guide in Alicante: rice is traditionally a lunchtime meal, never dinner. So if your ship docks in the morning or early afternoon, don’t miss the chance to sit down and enjoy a proper meal at a local restaurant.

With a private tour in Alicante, you’ll discover the best spots to try these dishes, hear the stories behind the recipes, and enjoy an authentic taste of Alicante. A well-planned itinerary makes sure you savor every bite and still have plenty of time to get back to your ship comfortably.

6. Optional: Discover Alicante’s Most Iconic Festival at the Hogueras Museum.

If time allows, consider visiting the Hogueras Museum (Museo de las Hogueras), dedicated to the city’s most famous festival: the Bonfires of Saint John. This celebration—filled with fire, sculpture, satire, and music—is a unique cultural expression of Alicante.

In the museum, you’ll find “ninots” (figurines that escaped the flames), traditional costumes, and multimedia exhibits that bring this energetic festival to life. Even a short visit provides insight into the fun-loving spirit of the local people.

Limited Time in Alicante? Make Every Minute Count